Making sense of your cents; A guide for financial literacy in Ireland.

By Melissa Anguah Nortey
Academic Researcher
Melissa Anguah Nortey is a researcher in financial literacy with a focus on the financial wellbeing of older adults in Ireland. Drawing on qualitative research, her work highlights the importance of financial literacy requirements such as budgeting, digital skills, and age-friendly financial strategies.

Ah, money. Some of us are savvy savers, others fond of splurging, and many of us sit somewhere in between, juggling bills, the occasional treat, and a hard-earned euro tucked away for a rainy day ( literally!). Yet, in Ireland, a curious challenge remains: while we’re experts at not talking about money—it’s practically a cultural phenomenon—there’s never been a more urgent time to get our financial ducks in a row. So here we are, tackling the need-to-know basics of financial literacy, pulled straight from recent research into the financial wellbeing of older adults in Ireland, with some practical tips for anyone looking to gain control over their own cents.

1. Budgeting: More Than Balancing Pennies.

Budgeting often feels about as exciting as watching paint dry, but hear me out. It’s the unsung hero of financial literacy, the tool that keeps money (and stress) in check. My research shows that older adults in Ireland are keenly aware of budgeting’s importance but sometimes need clearer guidance on where to begin or how to adjust budgets as life changes.

Practical Tip:
Begin by listing out your regular income and expenses—think of it as a “personal financial dairy” of sorts. Then, break it down into must-haves (rent, utilities, food) and extras (the occasional trip to the pub, a Netflix subscription). Once you know where it all goes, consider a “50-30-20” rule: 50% for essentials, 30% for wants, and 20% for savings or debt repayment. If the numbers don’t match up, don’t panic! Tweak, track, and keep your eyes on the bigger picture—adjusting a budget is normal and necessary.

2. The Big Elephant in the Room: The Irish Money Silence

Here in Ireland, talking about money can feel as awkward as being the first one on the dance floor at a céilí. It’s just ‘not done’, particularly among older generations. But my findings underscore that shifting this cultural mindset could be key to better financial literacy. Financial conversations—whether with family, financial advisors, or friends—demystify money and lead to better decision-making.

Practical Tip:
Take the first step and open up a small conversation about finances with a trusted friend or financial advisor It doesn’t need to be a “tell-all,” but something like asking, “Have you tried any money-saving tips lately?” can be a gentle way in. And for those who feel the conversation should be left to the experts, there are financial counselors and advisors who specialize in helping folks with exactly this.

3. Keep It Simple: The Power of Clear, Digestible Information

Financial literacy often trips people up because of jargon. Terms like “compounding interest” and “liquidity” can feel more cryptic than a round of hurling if you’re not used to them. My research highlights that simplicity is vital, especially when discussing financial matters with older adults who may need straightforward, relatable information.

Practical Tip:
When looking up financial advice, start by using local resources, such as the Money Advice and Budgeting Service (MABS), which breaks down essentials without the jargon. Or keep a “money dictionary” to jot down terms as you learn. The goal isn’t to sound like a Wall Street banker but to feel confident in managing your own finances.

4. Digital Literacy and Banking: Moving With the Times

The world has moved online, and so has banking, which brings its own challenges, particularly for older adults. From online scams to complex apps, it’s a learning curve that my research identifies as an essential area for improving financial literacy among older adults. But digital literacy isn’t just for them—it’s an essential skill for everyone navigating today’s financial landscape.

Practical Tip:
Begin with the basics: if you’re new to online banking, start by mastering a few simple functions like checking balances and transferring funds. Then, move on to setting up alerts for transactions and withdrawals, which add a layer of security. For any digital literacy assistance, try courses provided by local libraries or community centers, many of which offer workshops on using technology confidently and securely.

5. Personalized Advice: Tailor Your Financial Strategies

One-size-fits-all advice rarely works with finances. Different stages of life bring different challenges and opportunities, so it’s important to seek personalized guidance. Whether it’s retirement planning or debt repayment, advice should be as tailored as a good Irish suit.

Practical Tip:
If you’re in a particular financial stage—such as retirement planning, starting a family, or navigating student loans—seek advice relevant to that phase. In Ireland, there are several local financial advisors, and some banks offer sessions for free. Remember: when in doubt, ask questions. Financial literacy is about gaining the knowledge to feel confident in your choices, not taking blind risks.

6. Collaboration: Two (or More) Heads Are Better Than One

Lastly, collaboration is a cornerstone of financial wellbeing, especially in Ireland, where communities thrive on shared support. My research found that partnerships between financial institutions and organizations that serve older adults could provide tremendous value in improving financial literacy and offering targeted resources.

Practical Tip:
Look for local workshops, information sessions, or community group events centered around financial literacy. Many community groups are increasingly offering resources and events for people of all ages to learn together and share tips. And if you’re part of an organization, see if they partner with financial education initiatives—these often provide free or low-cost tools to help you learn the ropes.

Wrapping It Up

Building financial literacy is about giving yourself the tools to navigate your own financial landscape with confidence. There’s no magic formula, but it all begins with the willingness to dig in, ask questions, and gradually become familiar with the ins and outs of money management. So here’s to “making sense of your cents”—may it bring you the stability, freedom, and peace of mind that financial wellbeing should. Go on, take charge of your euros; they’re more powerful than you think.

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